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Human Evolution

Why Spammy SEO Tactics Work (for a little bit)

How can Google let such obvious crap rank? I’ve had those moments. I’ve read even more forum rants about competitors ranking using tactics that go against Google guidelines, tactics that Google is supposed to detect now. I’ve even seen a network of thousands auto-generated spam sites on new domains interlinking on totally unrelated topics simply [...]

Continue reading: Why Spammy SEO Tactics Work (for a little bit).


Highlights from the Leaked 2011 Google Rating Guidelines

The Google Rating Guidelines first leaked by Pot Pie Girl are absolutely worth a half day of reading for any SEO. The document details how manual raters rate sites. It is important to remember that these are what manual raters are asked to look for. Machine learning algorithms like Panda are completely separate, but both [...]

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Google Plus Warning

More on How Google Plus Changes SEO

Brian Chappell has an excellent post on 7 Google Plus Data Points That Could Change SEO. In a sea of repetitive reviews, it is the first intelligent thought on how Google+ could change SEO that I’ve seen. I’ve also been thinking about how Google+ changes SEO and wanted to expand on Chappell’s post with a [...]

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Query Forensics: Choosing the Right Synonyms for Long-Tail Key Phrases

In the previous query forensics post on how Google handles synonyms, we discovered that a page can rank with a synonym without even appearing in the text under the right conditions. The great news is that you can see in Google which queries are returning synonyms and use this information to find synonyms that can [...]

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Google+ Launch Strategy Features Classic Persuasion Techniques

I was definitely curious about Google+, but I am definitely not in the OMG-must-get-invite crowd and I wasn’t too worried about getting an invite. You see, Google+ is a social network and they don’t really want it to be exclusive, but they are trying to generate false scarcity to get the type of early adopter [...]

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Divergeant Tracks

Query Forensics: Beginning Look at Synonyms in Google

Google uses synonyms for query expansion in most if not all queries. As an SEO, understanding when and how synonym-based query expansion works in Google is a fundamental yet poorly understood skill for any decent SEO. In this first instalment of my query forensics series, we look at a number of related queries and draw [...]

Continue reading: Query Forensics: Beginning Look at Synonyms in Google.