Danny Sullivan has a flawed piece today titled “Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?” The sensational headline is no doubt good for traffic and his basic information and method is good, but the numbers are way off because he has a miniscule sample size. Google Analytics, and other [...]

Continue reading: Is Google Analytics Really Under-Reporting Twitter Traffic by 500%?.

Google is starting to add the search ranking directly to the referring URL which means the convoluted search ranking filters I wrote about earlier will soon be obsolete. That’s good news because now we’re going to have much better information than before and it’s going to be easier to get. I quickly took the sample [...]

Continue reading: Google Analytics Search Ranking Filters for New URLs.

I just started testing some of the features for a WordPress Google Analytics plugin that I’m working on when I discovered event tracking hadn’t been enabled for my account. While trying to figure out if there was any way to get in to the event tracking beta, I discovered that you can access the Event [...]

Continue reading: Access Google Analytics Event Tracking Before It’s Enabled.

A few people have asked me about viewing Google, Yahoo, and MSN separately in the Google Analytics search ranking report. At first I recommended creating 3 separate profiles, 1 each for Google, Yahoo, and MSN. But using the Google Analytics custom segments makes a lot more sense because it’s easier to switch between the 3 [...]

Continue reading: Segmenting the Clean SERP Report in Google Analytics.

I just updated my original Clean Ranking Report in Google Analytics post fixing and improving a number of things. I still can’t figure out how I messed up in the first place, but I figure it must have been because I was running about 6 different test profiles trying different ways of cleaning up the [...]

Continue reading: Clean Ranking Report Reloaded.

Joost de Valk has a post up explaining how to track Google search ranking in Google Analytics. The SEO ranking hack (Dutch) is by Andre Scholten, he guest posted on Yoast for English speakers. I added a comment to the post showing how to use this technique to also track Yahoo and MSN rankings as [...]

Continue reading: Clean Rankings Report in Google Analytics.