Title tags and meta-descriptions are your search results ad copy. Too many people focus entirely on their SEO value. But titles and meta-descriptions not only need to rank in the search results, but also need to sell the idea of a click. I’m going to use the AIDA sales model to better understand selling the [...]

Continue reading: Winning Clicks in Search Results Pages.

Aaron Wall’s Captcha Advertising is a great idea. But I’m not sure he realizes how good it is. He has started using SEO trivia for his captchas. Each trivia question links to relevant premium services that he offers. He presents it as another way of reminding people of his premium services. But the real value [...]

Continue reading: Involvement Device Captchas.