Title tags and meta-descriptions are your search results ad copy. Too many people focus entirely on their SEO value. But titles and meta-descriptions not only need to rank in the search results, but also need to sell the idea of a click. I’m going to use the AIDA sales model to better understand selling the [...]

Continue reading: Winning Clicks in Search Results Pages.

Google is starting to add the search ranking directly to the referring URL which means the convoluted search ranking filters I wrote about earlier will soon be obsolete. That’s good news because now we’re going to have much better information than before and it’s going to be easier to get. I quickly took the sample [...]

Continue reading: Google Analytics Search Ranking Filters for New URLs.

In case you didn’t know the importance of server speed, have a careful look at the time spent downloading a page and the crawl rate in this screenshot from Google Webmaster Tools. Google Crawl Rate

Continue reading: The Importance of Server Speed.

It took Google about 1 day to react to the hyves subdomain disclosure. In case you can’t be bothered to click the above link, it seems that for a short while the G-spot was disclosing whether a domain was penalized in the SERPs when you entered hyves.domain.com. This is my third site and it has [...]

Continue reading: What’s Wrong with Penalty Disclosure?.

You probably want to search for shortcode. Shortcode is the term used for code that bloggers and plugin developers can use to embed code within a WordPress Post or Page. The purpose of the remainder of this post is to SEO for words that non-coders search for so that people who don’t know what shortcode [...]

Continue reading: WordPress Displaying Code in Square Brackets?.