Writing

You can find some pretty cheap web writers who will do some quick keyword research and knock out a web site. You can also find some excellent writers who do all sorts of writing and will give you some beautifully rich and evocative web copy. Or you can get a professional web writer who can give you solid search engine optimized copy that follows web usability best-practices.

The problem is that they are all writers.

• Who is going to make sure images support persuasion in the copy?
• Is your writer thinking about how your web copy will be measured later?
• Who is going to make sure you remind visitors about guarantees and security when it matters most
• Does your writer speak tech?

I offer thoroughly researched web copy that balances SEO and usability with site goals and visitor needs. I’m also fluent in HTML, CSS, and PHP and can speak enough Javascript and mod_rewrite to do the basics myself.