SEO Copy

Good web copy is good SEO copy.

Good web copy communicates with minimal effort on the part of the reader. To do that, your copy needs to use the visitor’s language.

How do know what words ordinary people use when they think of your service?

You ask the search engines. Keyword research tools tell you what words real people use when they search. Your copy needs to use those same words.

When a visitor loads your page, you have to immediately show that you’re relevant to their query.

Search engineers also want the top pages to be relevant. When a search engine crawls your site, you have to immediately show to what queries your page is relevant.

You signal relevance to visitors and search engines by making the keywords that people use to search for your site prominent in your headings, early in your page, in your page titles, and descriptions, and in any words that are strongly emphasized in a sentence.

The big difference between search engines and humans is that humans are capable of deciphering bad content. But they’re probably not going to bother either.

SEO Copy Options

Basic SEO copy gets you all of the content that people need to make a decision about your product or service. The content clearly signals relevance, but you only get what’s necessary for people to make a decision.

Strategic SEO copy gets you content that covers the queries commonly used to find your product or service. The content still clearly signals relevance and includes all of the information necessary for people to make a decision, but additional pages with useful information are created to more completely target all relevant queries.

Contact Damon to learn more about SEO copy.